Personalising Your Newsletter With Special Fields

If you want to personalise your newsletter, you can use special fields. These fields are replaced at send time with the values stored in your contact list.

Fields

You can insert a special field when editing your text by selecting it from the menu Personalise > Special fields or by typing it directly into the text or source code. Table 1 shows the fields you can use for personalisation.

For example, if you select First name from the dropdown, Inboxify places the value [first_name] into your newsletter text. You can also use special fields to insert your own unsubscribe link, include a link to the online version, or add a forward option (Table 2).

If you select a field from Table 2, a link is generated automatically. If you use the fields directly in your text or source code, you need to make sure they are placed inside a link yourself. For example, when using the unsubscribe link:

<a href="[unsubscribe]">Click here to unsubscribe from our newsletters.</a>

When the newsletter is sent, [unsubscribe] is replaced with the actual unsubscribe link for that contact.

Fallbacks

Sometimes a special field may not be filled in for all your contacts. For example, if your salutation is:

Dear [first_name],

then for a contact without a first name, it would become:

Dear ,

Not ideal. That’s why Inboxify supports fallbacks.

A fallback is a value you specify in case a field is empty. For example, if you set the fallback to “reader”:

Dear [first_name, fallback=reader],

For a contact without a first name, this becomes:

Dear reader,

This looks much better. You can use fallbacks for all fields from Table 1.